Put Your Best Thumbnail Forward

First impressions are important—whether it’s during a job interview, a first meeting with a prospective client, or when you visit a company website. While you shouldn’t necessarily judge a book by its cover, we’re visually oriented and what we see affects our perception of not only what interests us, but also forms an impression of what’s beyond the visual. Which leads to the question: Why have thumbnails like these as the first impression of your map?

The above thumbnails are from publicly shared maps, and while the maps behind them might be finely crafted examples of online mapping excellence, the first impression sets the expectation otherwise.

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